Nudge : A book by Nobel Prize Winning Author on Making Better Decisions
Nudge by Cass Sunstein & Richard Thaler is about making better decisions using choice architecture. Choice architecture involves organizing any context in which people make decisions. Urinals, stairwells, alarm clocks, school cafeterias, retirement accounts—all of these can be made more efficient and conducive to health and wellbeing. Nudge guides people on how they can make better decisions in all walks of life following a structured methodology and approach.
